Mad Kings Academy

Growth Hacking Workshop

LEARN HOW TO ACHIEVE RAPID GROWTH IN THIS TWO-DAY CRASH COURSE

Why YOU should attend

  • Are you terrified by how fast marketing and business growth are changing?
  • Does your team lack a clearly defined methodology for structuring and prioritising marketing actions?
  • Do you get overwhelmed by the growing number of channels consumers spend their time on?
  • Is your team too reliant on developers to get things done?

These fears and concerns are shared by marketers and founders everywhere today. Attend the workshop to discover the latest techniques and strategies in digital, data-driven marketing, and start growing your business rapidly and sustainably.

Who should attend

Marketers

You’re eager to acquire new skills in data-driven, technical marketing, thereby re-defining your role within your organisation. You’ll learn how to actively engage customers throughout their journey from new prospect to loyal user.

Product owners

You’ll learn how to optimise user engagement with your product by focusing on the experience. The experience that a product provides is the essence of the product itself and informs every touchpoint of the customer’s lifetime.

Founders/Entrepreneurs

You can’t fight the big guys using the same tactics they use. You have to think out-of-the-box and explore creative approaches for optimising and distributing your product the fastest possible way.

Compagnies we have trained

What you will learn

  • Learn new techniques and tools for attracting and retaining high-value customers
  • Learn how to focus on the right metrics and establish S.M.A.R.T. goals
  • Learn how to lower customer acquisition costs
  • Learn why teams across your organisation — from marketing to product development to sales to distribution — must be wholly integrated with one another in order to achieve sleek and rapid growth
  • Learn why retention is more important than new customer acquisition for your bottom line

WHO ARE THE SPEAKERS

– MAD KINGS –

GROWTH STRATEGIST

Thomas Paris

– MAD KINGS –

Growth Performance Marketer

Alexis Martial

– MAD KINGS –

GROWTH STRATEGIST

Rabin Nuchtabek

– MAD KINGS –

GROWTH STRATEGIST

Jim VAN DEN BROECK

LAST WORKSHOP EVENT SCHEDULE

THURSDAY, 22 August 2019

Introduction To Growth Hacking

09:00 – 10:00

How To Build Your Growth Team

10:00 – 10:45

Define Your Marketing Funnel

11:00 – 12:00

Deep Dive Into The Funnel

13:00 – 17:00

Awareness & Acquisition

Activation & Retention

Friday, 23 August 2019

Introduction To Growth Hacking

09:00 – 12:15

Revenue

CRO & Data

Referral

Growth Marketing Canvas

13:30 – 15:30

Growth Process Methodology

15:30 – 17:00

Networking

17:00

Reserve your spot for the next Growth Hacking workshop

What is growth hacking anyway?

Growth Hacking is defined by one goal: to identify the most effective, efficient ways to grow a business. To achieve this goal, growth hackers adopt a methodology of rapid experimentation through phases of the conversion funnel, product development, and other areas of the business. A growth hacking team — typically composed of a technical marketer, a UX/UI designer, a full stack developer and a data analyst — examines the entire customer journey to identify bottlenecks in the conversion funnel. They then run data-driven experiments, using the scrum methodology, to improve the company’s defined key metric(s). To achieve long-term sustainable growth, they focus on optimisation as well as lead generation.

AAARRR FRAMEWORK

The AAARRR framework gives growth hacking teams a clear visualisation of the conversion funnel, enabling them to optimise each step by focusing on one key metric at any given time. Think of your business as a bucket and your leads as water. If you start pouring water into a leaky bucket, you waste money and other resources. In other words, you can’t call it a day as soon as a customer is activated; you have to work harder to ensure that you consistently deliver an outstanding product and user experience. This is why growth teams care deeply about customer retention.

LEAN MARKETING

Growth hacking combines the best features of the Lean Startup and Scrum methodologies. After analysing the funnel and defining their OMTM (One Metric That Matters), growth teams run data-driven experiments in sprints of 1 or 2 weeks. By analysing the data and their initial hypothesis, they are able to quickly decide to kill or scale experiments, cycling through numerous iterations at minimal cost. The rapid pace of decision-making and execution is the number one reason why companies applying the growth methodology are outsmarting and outrunning their competition.

GROWTH SKILLSET

Looking for growth hackers is like looking for unicorns pooping ice cream. The breadth of skills needed to run successful data-driven experiments across the entire funnel is such that companies must focus on building growth hacking teams with T-shaped profiles. In addition to being knowledgeable about the funnel as a whole, each member of the team brings a depth of knowledge from his/her own area of expertise along with a specialisation in one or two skills.
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